Marriott Completes Acquisition of Starwood Hotels & Resorts; Complex merger process begins with three Starwood directors joining Marriott board, linking of guest loyalty programs
Marriott International Inc. bought out Starwood Hotels & Resorts Worldwide Inc. and the biggest benefit to us as consumers is that they will be joining their loyalty programs as well. The purchase was estimated to be $13 billion, which makes it now the worlds largest hotel company. There are a couple issues that come with this merger, like how do you differentiate the 30 different hotel brands together. Also how do you merge two different company cultures into one, or do you just leave it alone? Now since it will be the largest hotel company in the world it has the upper hand and can negotiate better terms with online travel agencies like Expedia.