A collaborative blog of WSJ analysis related to International Marketing!
Yay! This is awesome! I'm not a big Amazon person and I usually do not like paying for shipping therefore, same day in-store pick up will be amazing! This will also help me pick up other items while I go to the store. Great article, it really explains how Walmart and Target are really trying to gain competitive advantage.
I like that Wal-Mart and Target are starting to do this. I am an Amazon prime member but I have noticed lately that a lot of the items say prime two day free shipping but, it may but 4 days before I actually get it. I used Target and Wal-Mart in store pick up and it was very efficient. I was able to check-in with the Wal-Mart AP and when I arrived the pick up location my order was ready.
I am also a Amazon Prime member because I like the ease of use and convenience. I would definitely be open to shopping at Target or Walmart over Amazon if they have in-store pick up. I think it's easier and would make shopping quicker. Hopefully they will be able to control crowds and long lines when it becomes popular.