Sunday, November 13, 2016

Sales of yogurt, one of its largest global businesses, continue to struggle

In the past years, several documentaries such as "super size me" and "fed up" were release to the U.S population. These documentaries arose some awareness about the high, and most common risk of food related health issues. This documentaries gave some statistics about the future of the health of the population if the food industries and the consumers do not change their eating habit. from the statistics given in the documentary "fed up" release in 2014, 90% of the population will suffer from obesity or health issues due to the food we consume by 2020. In the past, 1 out of 10 children suffered from obesity, but today, 1 out of 3 children is obese.
This triggered the awareness and then we all noticed that our food habit somewhat changed. Some companies were quick to adapt to the consumers new needs and taste for lower sugar, fat free and organic food. An example is in this article where it is obvious that consumers traded the Yoplait yogurt of General Mills for Greek-style yogurt brand; which contains more proteins, less sugar and less calories.
The consumers eating behavior changed very rapidly making harder for some companies to adapt and this consumers changed hurt some brands. General Mills Inc.’s sales fell 7% to $3.9 billion in the latest quarter as its yogurt business
plunged in the U.S. The company is slowing adapting to their consumers taste and new life style but it is harder for companies that switch from what they are formally known, for a new product style.
Consumer behavior is one branch of the marketing mix that companies need to pay close attention and be more motivated into as this is what somewhat define the consumer satisfaction and help drive sales and stay competitive. 

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