Title: TripAdvisor to Restrict Sales for Certain Animal Attractions
By: JOSH BECKERMAN. Oct. 11, 2016 9:35 p.m. ET
Blog post by: Angie De La Cruz
|Tourists riding elephants in the Chiang Mai province of Thailand.|
Photo by: NY TImes
By early 2017, TripAdvisor and its booking service Viator, will implement a new corporate policy in favor of the health and safety of animals. The new policy will halt the selling of tickets for attractions that include physical contact with captive wild animals and endangered species. Popular attractions worldwide, such as elephant rides, petting tigers, and swimming with dolphins will no longer be available to book in the tourist site. In addition, they plan to launch a wildlife tourism education portal that will inform visitors about animal welfare issues. They will also be working with associations of zoos and aquariums, as well as academics and animal welfare groups in benefit of animals. Some exemptions of the policy include interactions with domestic animals such as children’s petting zoo, horseback riding, and educational aquarium pools. The recent announcement has already supporters including the UK-based World Animal Protection, which had previously criticized TripAdvisor for promoting animal attractions.
According to the NY Times, TripAdvisor’s chief executive and co-founder, Stephen Kaufer, said that they believe the end results of this initiative will enable travelers to make more thoughtful choices about animal-related attractions. From a marketing perspective, this is a perfect opportunity for the company to highlight and show the world their core values and set the bar higher for other players in the industry. In addition, it is an opportunity to increase and strengthen customer relations with all of those TripAdvisor users who have expressed their concerns regarding this topic. As leaders in its industry this precedent-setting move will impact positively the brand’s name and reputation globally.
Additional resources: http://www.nytimes.com/2016/10/11/travel/tripadvisor-to-stop-selling-tickets-to-many-animal-attractions.html?_r=0