A collaborative blog of WSJ analysis related to International Marketing!
I really like this idea, and other stores are starting to do the same thing, I know some HEB's are doing the curbside service, and there are probably more services like it that I don't know about. The only thing I worry about is that someone else is picking the produce. They may just grab what it says and check it off the list that the order was fulfilled, but are they going to actually look to see if they are grabbing the best produce or that the milk has some far off expiration date? Personally I will continue to take my time at the grocery store so I can feel like I'm getting the best food and produce for my money. But for people who have lots of money to spare, this may not be a factor.
This is a great idea! I hate waiting in lines, with this in place I can get the speedy quick checkout I've always wanted. I also wonder if the license plate program will be able to read more than one license plate and whether or not it will be successful. I agree with you Tony, this is a smart move for Amazon to diversify itself into different markets. Great choice of an article!