Monday, October 31, 2016

McDonald’s Earnings Top Expectations

This third quarter the deal " two-for$5" boosted the entire U.S sales. But comparing to the previous deal " all day breakfast" from last year, the company might face negative impacts in some. 
On the other hand, same store around the globe in country such as Japan and Brazil, the sales rose 3.5% when in the U.S. sale increased by only 1.3%. These countries adapt the food to the local consumers therefore it is easier to market their products. 
The U.S stores are launching sam deals and menus in the entire country when in other countries, the menu and the promotions differs from one region to another. Taking the U.S as a whole is promotion can be misleading. Each state and each region in the United States has different culture in buying and consuming products. As the company is adapting the menu based on the country they are investing in, the same can be some inside the U.S. It could be beneficial to differentiate their consumers based on the region or the state.
The company might had meet the expectation, but there are much more that could be done from a large huge company such as McDonalds

Can Verizon Make Yahoo Work for Them?
Why Verizon Wants Yahoo
Marni Walden says it’s all about increasing the size of its audience

With the purchase of Yahoo Inc.’s Internet business, Verizon Communications Inc. is gearing up for a future in which owning a vast broadband data network is not enough. Verizon is making a big bet that in order to prosper, it must control much of the content that flows across its network — news, entertainment offerings, and above all advertising.  The success of this deal is a marketer’s dream.

That’s the logic behind the $4.83 billion deal. But it’s far from obvious that Verizon can make it work. There can be many advantages for Verizon should the deal come to fruition. In fact, they could attract a new audience of millennials and track their millions of Verizon Wireless users to see which Yahoo sites they visit. With this data, Verizon could create a detailed profile of each customer’s lifestyle and buying habits. Advertisers and marketers could use those profiles to deliver more effective, personalized commercials, and Verizon could charge higher rates for them.

Verizon must master content as well as networking if it’s to keep growing. That is because the US Internet market is approaching saturation. Thus, the only way you can increase revenue is to increase services, especially advertising. 

Verizon’s biggest competitors, such as AT&T Inc. and Comcast Corp., are already major content producers, mainly in the form of TV and movie production. Comcast owns NBCUniversal, a major movie and TV studio, while AT&T produces original TV programs for its U-Verse cable network and DirecTV satellite service.

Apart from video, Yahoo has plenty of appealing content, including popular e-mail, news, entertainment features, and their extremely popular fantasy sports apps, but they need a unifying theme. Something that perhaps Verizon can make happen.

And despite Yahoo’s struggles, it still commands a vast audience. The company estimates the various Yahoo channels draw one billion unique users per month worldwide — about 200 million in the United States alone.  Yahoo is America’s third-most-popular Internet destination, after Google and Facebook. 

WSJ Article: Why Verizon Wants Yahoo

Blog posted by: Ally M.

Sunday, October 30, 2016

Amazon Delivers Prime Program to China

Amazon Delivers Prime Program to China 

 Amazon Prime China is the online retailer’s first unlimited and free cross-border shipping program..

Nowadays, China has become number one of internet shopping, additionally Chinese National Internet Shopping Day is closing which is in Nov. 11th. So as a well-known company, Amazon just launched Prime membership program in Mainland China on Friday to better serve Chinese customer to get products from overseas. Before this, if Chinese customer want to buy products from overseas, they have to pay a lot of money also they have to wait for months in order to get it. But with Amazon Prime, customer just need to spend with a minimum 200 yuan, or $29 purchase, they will have the product shipped to their door step for free, fast and easy.  The annual membership will cost 388 yuan ($57) which is cheaper than our domestic Prime membership ($99).  But due to regulations in China, the service is limited, such as banned books, movies, games, which is a downside of this membership. Also new regulations released this spring placed a maximum of 2000 yuan for each overseas transaction and a yearly limit of 20000 yuan for an online shopper’s international purchases which is another downside of this membership. I am not sure about this program will last long in China, because most of the Chinese customers are already well depended on existed local Chinese shopping website. But as Amazon, a global online shopping website, it already has a global network of vendors and logistics partners, with 123 fulfillment center around the world. I believe that Amazon will have a seat in Chinese online market. 

Saturday, October 29, 2016

The Next Hot Trends in Food

Trend-spotting in food: What experts say may become the next açaí berry or coconut water. GETTY IMAGES
By JULIE JARGON and  ANNIE GASPARRO Oct. 16, 2016 10:18 p.m. ET

Nowadays people are becoming more concern about the food they put in their mouths than they were in the past. Nutrition science and customers’ rapidly changing tastes are forcing the food business to search ever farther afield for new edibles.

It used to be fat the biggest enemy until carbs and then gluten appeared. According to WSJ each time they discover a new enemy, a rash of new products appear that claim to be packed with good stuff and free of things that cause harm. But now it’s no longer enough to claim a product is simply free of something that’s frowned upon. Consumers want to know that the bad ingredient hasn’t been replaced with something equally bad or worse. And they want to know the story behind their food—how it was grown or raised, and whether its production and distribution was kind to the environment. The less processed and simpler the ingredients, the better. That has left food and restaurant companies rushing to clean up their labels with ingredients derived from natural sources consumers can understand and pronounce.

For a trend to go mainstream, it has to provide health benefits, be easily comprehensible, make economic sense for the manufacturer, and of course taste good, says David Garfield, food-industry consultant at AlixPartners. It’s even better if the product tells a story and has third-party verification, such as a certified-organic label. This is probably why now several super foods that are foreign and unknown for us are becoming more and more popular, some of these new trend of super foods include the following:

The next superfood moringa:

 considered a new super green, the leaves of the moringa oleifera tree, grown in Haiti, parts of Latin America and Africa, are drawing interest from trend watchers for their nutritional content. The leaves contain high levels of calcium, potassium and protein, as well as vitamins A, B, C, D and E.

The next buzzword: regenerative grazing

“Grass fed,” once a progressive term in the food world, has become a mainstream buzzword used to attract consumers who want to eat beef that doesn’t come from cows raised in feedlots. It has expanded from expensive meat sold at Whole Foods Market Inc. and steak burritos at Chipotle Mexican Grill Inc. to Chili’s Grill & Bar, which recently began offering grass-fed burgers, and Annie’s Mac & Cheese, which uses milk from grass-fed cows.

The next ingredient: something consumers understand

"Clean Labels" a lists of ingredients consumers can understand and pronounce. So, food makers are experimenting with adding natural ingredients to mask bad flavors or enhance good ones without swapping one bad ingredient for another. For instance, one biotech company is using mushrooms to remove the bitterness in cacao beans so that chocolate can be made with less sugar. Other companies are moving to soy protein and natural flavor enhancers to reduce sodium levels in food.

The next healthy beverage: plant waters

The coconut-water fad appears to have unleashed a new category in the drink aisle: plant waters. From aloe water and maple water to artichoke water and cactus water, they are replacing more sugary sports drinks and artificially flavored waters that don’t appeal to consumers’ desire for nutritious and natural beverages.

The next meat alternative: jackfruit

In health guidelines issued early this year, official U.S. dietitians say Americans eat too much meat. That’s giving fodder to new meat alternatives aiming to replace the usual meat replacement, tofu, which has worn out its welcome with many consumers. There are burgers made with protein extracted from yellow peas, a molecule called heme that makes plants taste like beef and faux pulled pork made from shredded jackfruit.

The next natural food dye: Spirulina

The move toward cleaner food labels is pushing out artificial food dyes like Red No. 40 and Yellow 6, which were popularized for making Jell-O dessert bright red and giving Froot Loops cereal its neon glow. Food makers are responding to growing concerns among parents that artificial food coloring may cause hyperactivity and allergic reactions in their children.

While red and yellow are relatively easy to replicate with natural spices like turmeric and paprika, blue and green have given food makers trouble, until now. Blue-green algae called spirulina are often sold as a health supplement at vitamin shops or as an energy shot in smoothies. But now they are being harvested for use as a natural blue-green dye.

I feel happy to see that people are becoming more conscious about what they eat. I am glad to see companies creating more and more healthy products that are environmentally friendly. I personally have seen the development and growth of the healthy overall industry of plant-based alternative foods, including replacements for meat and dairy. I used to struggle to find healthy and tasty meatless alternatives but nowadays every place I shop at have a growing variety of choices that I can now pick from. 

Wednesday, October 26, 2016

Bro Media’s British Invasion - Analysis By Agoglia

Bro Media’s British Invasion
Analysis by Franco Agoglia
Original article published: Oct. 26, 2016 3:30 a.m. ET

The Lad Bible’s Facebook page.

Lad Bible and Unilad are UK based young male-centric, or Bro-centric, media companies that operate primarily though Facebook. Their success in the recent years have peaked the interest of more traditional male media companies such as GQ and Esquire.

These two Bro-centric media companies are about to make the move to the United States in an attempt to solidify their presence in the country. As stated in the article they already have a substantial following in the US. Therefore their move to have an office in the United States will allow them to not only be close to the customer, but also employ local American that will be able to better tailor their content to meet the American market.

GQ and Esquire are keeping a close eye on this new segment in the male media market. However Michael Mraz, director of content at Esquire believes that Lad Bible and Unilad are not really competitors, because they appeal only to the bros and he believes that Esquire is a premium brand product. In my opinion I find this perspective to be shortsighted. Instead of taking this newly realized segment to expand their brand, they seem to want to ignore it. However it been evident with other brands such as Business Insider, who have adopted different personas between their online and published presence.

In the case of Business Insider they have adopted an almost Buzz Feedish persona online though social media, while still having their traditional business analysis that they had in more traditional publishing. If GQ and Esquire take a similar approach as Business Insider they will be able to capitalize in this new segment.

In the case of Unilad and Lad Bible their decision to create a new channel of providing content that better suit their American market by being close to the action and bringing in Americans to work alongside their British operations.

Tuesday, October 25, 2016

AEG, Bon Jovi, and the Dalai Lama

Promoter AEG, Bon Jovi and the Dalai Lama

Pulling of concert permit underscores challenge of doing show business in China

A week before Bon Jovi was supposed to perform in China last year, their series of concerts were cancelled in China. AEG never publicly commented on why they had to pull out, but many believed it was due to pictures of Bon Jovi with the Dalai Lama from years before. All anyone really knows is that AEG's permits were revoked. The incident highlights some of the challenges one of the world's largest concert promoters face when doing business in China. A market that has been difficult for foreign entertainment companies to crack due to tight government controls and fickle consumer tastes. AEG has begun to explore other asian markets such as Singapore, Macau, and Seoul to look for new opportunities. AEG has faced many problems in China with business partners over arena operations and a government anticorruption campaign that has taken away from ticket sales. They are reluctant to expand its China footprint because of slow growth even though the AEG arena in Shanghai is the best selling venue in all of Asia. There have been many reasons given as to why success in China hasn't been as fast or exciting as previously hoped. One is that entertainment and sports arenas in China are heavily regulated by the government and business relies on its relationships with venue operators and state backed companies. AEG simply manages the arena and has no ownership of it. Relationships in other countries are key to success. It has been said that AEG hasn't figured out their relationships or counterparts in China and has played a role in slow growth. In addition to another countries stricter regulations.

Monday, October 24, 2016

Netflix Jump in New Users Fuels After-Hours Stock Surge

Netflix Jump in New Users Fuels After-Hours Stock Surge
Written by: Shalini Ramachandran and Maria Armental
Blog by: Craig M. Banner

Netflix greatly exceeded its expectations in terms of subscribers and overall growth in the third quarter of 2016, which caused its stock and overall user enrollment to rise approximately 20%.  What’s interesting to Netflix investors and other stakeholders is that much of the 3.2 million additions came from international subscribers, underscoring the company’s efforts to emulate its domestic success across a global scale.  Despite this, Netflix’s global expansion across 130 countries is causing concern for Wall Street investment firms by creating a volatile market for the video streaming industry as well as an inability for these companies to accurately forecast future predictions.  While the company has experienced recent international success, Netflix acknowledges that shifting international regulatory requirements and uneven internet bandwidths create an uncomfortable environment for the firm’s senior management and investors.  Due to this relative unease, the company is looking at different methods to leverage this potentially volatile environment and the firm’s growing costs of providing content with ways to attract new international subscribers.  Netflix also acknowledges that tinkering with its global expansion will likely mean that it will lose money and subscribers while the company attempts to solidify its international brand.  Finally, Netflix is keeping its eye on continuing its domestic expansion while growing its international brand to ensure that it does not alienate its core group of consumers.

Netflix should consider the tactical considerations associated with international advertising as it continues its global expansion.  Some of these factors include availability, cost, coverage, and market data within an international context.  When considering availability, Netflix should consider how effective the company’s advertising will be in locations that tightly control their media outlets, like China and Russia.  Costs will also vary widely across different countries; as mentioned above, the company would do well to recognize how regulatory requirements can affect its ability to target customers in different countries with an international flair.  Coverage is an important consideration across Netflix’s international marketing techniques, as its increasing content costs will limit what it can provide to various countries.  Market data links availability, cost and coverage considerations together.  Ensuring that comprehensive research is done in advance and adequately describes how international availability, cost, and coverage works within various countries will provide a vantage point that accurately and consistently links circulation with audience tastes and preferences.    

De Beers Harvests Diamonds at the Bottom of the Sea

De Beers Harvests Diamonds at the Bottom of the Sea

Increasingly lucrative marine-mining operation yields some of world’s highest-quality gems

A drill ship for De Beers’s marine-diamond operation off the coast of Namibia in August. The company also uses a 285-ton subsurface machine to suck up gemstones. ENLARGE
A drill ship for De Beers’s marine-diamond operation off the coast of Namibia in August. The company also uses a 285-ton subsurface machine to suck up gemstones. Photo: Alexandra Wexler/The Wall Street Journal
ORANJEMUND, Namibia—A dozen miles off the southwestern edge of Africa’s Atlantic coast, a 285-ton vacuum machine operating 400 feet below sea level is sucking some of the world’s most valuable diamonds from the ocean floor.
The $10 million crawler is part of a one-of-a-kind marine-diamond mining operation dubbed Debmarine Namibia. A joint venture between De Beers, a unit of Anglo American NGLOY -1.99 % PLC, and the government of this sparsely populated desert nation, the marine mine has emerged as a rare revenue driver in today’s languishing commodities markets.
Remote and secretive, the operation is only reachable by a 30-minute helicopter ride from sleepy Oranjemund, a town built by the diamond-mining industry to house workers and their families in the Sperrgebiet, or Forbidden Area, where diamonds were once mined from the sand dunes by the shovel-full.
Parent Anglo American is cutting costs, unloading most of its assets and more than half of its employees. But De Beers—which accounted for 42% of Anglo’s earnings before interest and taxes in the first half of 2016—is pouring money into its increasingly lucrative marine-mining operation that is yielding some of the world’s highest-quality diamonds. Operations such as Debmarine highlight how the impending closure of older mines and a looming global diamond shortage are forcing miners to explore new technologies and reserves.
“We’ve not taken the foot off the gas on any [Debmarine] investment,” says Bruce Cleaver, De Beers’s chief executive.
The 285-ton crawler, which sucks diamonds off the sea floor, on the Mafuta. ENLARGE
The 285-ton crawler, which sucks diamonds off the sea floor, on the Mafuta. Photo: Alexandra Wexler/The Wall Street Journal
Exhibit A in Debmarine’s submarine expansion is the SS Nujoma, a 2.3 billion Namibian dollar ($166 million) custom-built exploration and sampling ship, which arrived in Cape Town from Norway in August. De Beers says the ship will almost double the number of seafloor samples unearthed daily.
The company has a total of five production vessels: the Mafuta, which mines with the crawler, and four ships that mine by drill. The drills only go down about a foot and a half, as the diamonds are scattered on the seabed just below the top layer of gravel rather than embedded in it.
Because there is little disturbance, the company says the environmental impact is small compared with land-based mining.
“We don’t turn up kilometers and kilometers and kilometers of area in the sea. Our seabeds do recover—it’s not total destruction,” said Jan Nel, operations manager for Debmarine. “We don’t use any chemicals and put all the materials back, except the diamonds.”
Others have more questions about the practice and its effects on a relatively unexplored ecosystem. “There’s not much known about the impact of these techniques,” said Emily Jeffers, a staff attorney for the Center for Biological Diversity. “We know more about the surface of the moon than we do about the bottom of the ocean.”
Diamonds being sorted at a De Beers joint venture in Namibia. ENLARGE
Diamonds being sorted at a De Beers joint venture in Namibia. Photo: Alexandra Wexler/The Wall Street Journal
The Debmarine vessels borrow technology from many different industries—from oil drilling to fruit canning—to create a unique system of marine-diamond mining. Aboard the vessels are diamond-recovery plants almost identical to those on land, which mill the seabed rock with steel balls. For each 180 tons milled, almost a handful of diamonds are recovered.
That happens in the high-security recovery room, where diamonds and other stones fall into X-ray machines, sounding much like coins dropping into the tray of a Las Vegas slot machine. Cameras are ubiquitous and vetted employees must pass through card and fingerprint readers to gain entry and are rigorously searched on the way out.
The diamonds are finally poured into what is a soup can-like container and sealed, then placed in a vault. A helicopter comes a few times a week to fly the diamonds to Windhoek, Namibia’s capital, for sorting.
Although the seabed diamonds account for just 4% of De Beers’s annual production, they account for 13% of total value, fetching the highest price a carat of any of the company’s mines—an average of about $600 a carat versus about $250 a carat from the flagship Jwaneng mine in Botswana. Their value stems from their purity, averaging around 95% gem quality versus about 20% in Botswana, De Beers’s No. 1 source of diamonds.
The marine diamonds are a lucrative revenue stream for De Beers in Namibia, a country with no known diamond-bearing Kimberlite, the pipes of lava rock where the stones are usually mined. It also has been a boon to the local government in terms of tax revenue.
So far De Beers’s Namibian operations have mined some 16 million carats at sea and about 62 million carats on land. Debmarine believes there is at least the same amount of diamonds at sea.
Debmarine has an exclusive mining license for a nearly 2,300 square-mile offshore area and has mined less than 3% of that area to date. The group believes that at least a quarter of that area has diamonds, which should take about 50 years to mine out, Mr. Nel said.
Write to Alexandra Wexler at

Venezuelan Government and Opposition Announce Plans to Begin Talks

Venezuelan Government and Opposition Announce Plans to Begin Talks

Announcement follows President Nicolás Maduro’s surprise visit to Vatican to meet with Pope Francis

Venezuelan President Nicolas Maduro met with Pope Francis at the Vatican earlier Monday. His administration and Venezuela’s leading opposition announced plans to meet Sunday to begin talks. ENLARGE
Venezuelan President Nicolas Maduro met with Pope Francis at the Vatican earlier Monday. His administration and Venezuela’s leading opposition announced plans to meet Sunday to begin talks. Photo: Marcelo Garcia/Agence France-Presse/Getty Images
CARACAS, Venezuela—The government and the leading opposition alliance said Monday they would meet to resolve the country’s deep economic and political crisis, a day after both sides accused each other of staging a coup and ruling party supporters stormed the opposition-controlled congress.
Hours earlier on Monday, Venezuelan President Nicolás Maduro met Pope Francis at the Vatican in what was called a surprise visit.
The talks between the government and the opposition will begin on Sunday on Venezuela’s Margarita Island and will be mediated by the Vatican and the Union of South American States, known as Unasur, a spokesman for Mr. Maduro and the head of the Democratic Unity Roundtable opposition alliance, Jesus Torrealba, said in a joint press conference.
The announcement took many opposition leaders by surprise, risking a split in the opposition alliance at the crucial moment when the government is cracking down on the last vestiges of electoral democracy.
It came just a day after opposition lawmakers in the National Assembly said they planned to stage hearings Tuesday to being the process of forcing Mr. Maduro out of office. On Thursday, government authorities had suspended the opposition’s efforts to hold a recall referendum against Mr. Maduro, taking away the opposition’s best hope of removing the government and sparking protests.
Many leading opposition figures, including former presidential candidate Henrique Capriles and Caracas mayor Antonio Ledezma, said they found out about the planned talks from watching televised news, raising questions about the alliance’s union.
“Yesterday, the entire opposition agreed on a rebellion and the ouster of Maduro tomorrow,” Maria Corina Machado, an opposition leader, said via her official Twitter TWTR -0.33 % account. “Again, another ‘dialogue’ to save Maduro?”
Michael Shifter, who heads the Inter-American Dialogue think tank in Washington, said he, too, found it “surprising to me that the opposition would be willing to sit down, given all that the government has promised in the past and having seen no results.”
Write to Anatoly Kurmanaev at

PayPal branching out

PayPal Gets Friendlier With Facebook

PayPal Holdings Inc. announced a deal Monday in which Facebook users can use it to make payments for some of the social network’s shopping features.

WSJ Author: Telis Demos
UST Blogger: Erika Chew

PayPal has  done it again, not only are you able to use their payment features in local stores now like Target, Walmart, Best-buy etc, Facebook (FB) now allows you to use PayPal features directly through messenger and FB socially advertised online stores. Many Financial institutions that partner with Visa and Mastercard services, fear the use of other competing payment institutions due to their accessibility, flexibility and attractiveness to universal users. PayPal is continuing to maximize its platform, the simple  fact that they are willing to work with a competitor proves their commitment towards staying and remaining relevant. Many people are starting to opt out of your standard Visa/MasterCard credit card  servicing agency for many reasons, and a major one is centered around the fact that PayPal credit and billing does not affect your credit score, nor is it reported or monitored as heavily as other institutional services. In other words, PayPal does not run a credit check when requesting and account or credit line, therefore its services are very appealing to international users, young adults, and families with low credit scores. 

In a snapshot, you can now buy clothing on FB, or request an Uber through FB messenger, and pay for it with your PayPal account, and if you should so happen to find yourself in a financial rut and can't pay for your monthly bill, you wont be penalized or harassed by PayPal. They give you 6 months, to pay off single purchases.
The NFL invades London! Their Future is in the Global Marketing Strategy
At Twickenham Stadium, NFL Gets First Real Taste of England
The National Football League invaded London, England this past weekend and was welcomed with a sold out crowd! The October 21, 2016 Wall Street Journal article chronicles this international game played in the historic Twickenham rugby stadium.  With NFL ratings up 80% among fans in London, they are definitely ready for their own franchise.
The NFL has regularly sold out 90,000-seat Wembley Stadium for two or three games a year since 2007. The same was expected for 82,000-seat Twickenham Stadium for the Giants-Rams game and that prediction did not fail. Thus, how difficult would it be to fill 61,000 seats eight times a season?
The knowledge of the foreign fan base is growing and the NFL is now continuing to test the possibility of expanding to the UK including extensive marketing research of the target market, cultural norms, logistical adjustments, and conversations with government entities and international advertisers. 
With globalization the norm, this only makes sense.  As we have seen, the rise of soccer’s (football) popularity in the US, a sport historically unpopular with US audiences, so have we seen the rise of American football around the world especially in the UK.  This new market will be a fresh addition for the NFL who continues to implement envelope-pushing changes to grow the game. It’s only logical, then, that the NFL would continue to make international inroads, constantly making tweaks to its overseas endeavors with the potential of one day planting a franchise outside the U.S. borders.
The NFL can attribute its growing overseas popularity to technological advances and the increasing impact of the Internet, mobile phones, and other global media that essentially eliminates borders.  Regardless of the time difference, fans around the world can now watch games and contribute to the conversation via the internet’s social media platforms.
For the marketers, the focus will be on international marketing rather than only domestic marketing. On the global marketing stage, the NFL must continue viewing the world, including their home market as one market.  Market segmentation decisions can no longer be focused on national borders. The major change is the orientation towards world markets and the activities directed at supporting this view.
Additionally, it is imperative for marketers to be mindful of Self-reference Criterion (SRC) in the context of international marketing because it can influence an evaluation of the appropriateness of a domestically designed marketing mix for a foreign market.  SRC is an unconscious reference to one’s own culture values, experiences, and knowledge as a basis for decisions. This will heavily affect the marketing mix and can be detrimental for the NFL’s marketing program if the cultural differences are not appreciated. It is imperative to be aware of the cultural differences and tailor the marketing mix based on this criteria.
From the looks of it, the NFL is on the right track. There are plenty more international games to come, including a November 21st game between Oakland and Houston in Mexico City, more games in the UK, and a game in Bejing in 2018.
Blog posted by: Ally M.

The most important advice for anyone who wants to strive and not just survive!

A parable; When is the best time to plant a tree? Answer yesterday. When is the next best time to plant a tree? Answer today.

Image result for images of family planning

This article in the WSJ points out that there are certain mistakes that people make in every decade of their lives concerning financial decisions. What this has to do with Global Marketing is the need to manage self by marketing self in a way that will increase the probability of long term prosperity and peace for self- family- and country.

Age 20- should take risk- but people are not

Age 30 – Overwhelmed- family-marriage-children- expenses- debt- savings

Age 40 – Misjudgment on savings and expenses

Age 50 – Difficulty in catching up-

Age 60 – Delegating and acceptance

China’s Internet Child-Safety Policies Could Force Changes at Tech Firms

China’s Internet Child-Safety Policies Could Force Changes at Tech Firms
Michelle Arreguin
Oct. 12, 2016 1:20 p.m. ET

China is currently working on creating the Great Firewall. They are being extremely selective on what is allowed on the internet and what is not.  These is not the first time they become so selective. In 2009 is when they first decided that all personal computers included a software known as the Green Dam. However, that was shut down due to privacy violations. Now they are trying to reinstall the software but be stricter on what is even being able to look at. China is using the excuse that parents need to protect their children from what can be found on the internet. They believe if they get parents on their side it will be much easier to band certain sites. The following is what they are trying to promote, 2016: Draft Child-Protection Rules: Would require smartphones and other computing devices to be pre-installed with child-proof censorship software or to make installation easy. Minors must be blocked from online games after midnight, and websites must warn of objectionable content. Baidu Inc., China’s leading search engine, is 100% behind this and they agree that “unhealthy information” needs to be prohibited from their country. China does not realize the harm that they are doing to the people if they do this. They are shutting out important information and it almost seems if they are hiding outside information. They are so particular on who sees what and how things must be done. This is not going to work and people will rebel just like it happened in 2009. Children will find a way to break the firewall just like it has been done in the past. This will affect not only China but other countries that use the internet to advertise and promote to their market. It will become a world-wide problem if it is not shut down.