Russia Communists Rebrand to Lure Youth
Party promotes images of old figures in modern context as parliament vote looms
WSJ: by James Marson
Blogger: ERIKA CHEW, MBA 5355
With the U.S. Election beginning in just 55 days, Candidates are holding nothing back when it comes to trying to win the populace vote. Until now, I have wondered about what certain strategies and tactics Candidates abroad resort to in order to come out the victor. As I, sit here and glaze over this article, I can quickly point out the four Ps of marketing in relation to their Agenda.
PRODUCT: The Communist party is trying to ruffle the feathers of the dominated United Russia party (PUTIN). They know they will not win this election, but the mere idea of gaining more votes in order to place pressure on President Putin’s governmental dominance, is worth their time and efforts. The Communist is currently trying to get Putin to change the country’s economic course by increasing state spending and control and canceling any possible overhauls like privatization.
PRICE: The people need to make a choice, do they sit on their vote and continue to do nothing and let the United Russia party remain the dominate and unchallenged leading governance, OR do they throw their vote away by voting for the other parties just to see possible policy changes.
PROMOTION: The Communist party is using creative modern marketing in order to appeal to young voters by rejuvenating its image. “ We need to speak in the language that the modern voter understands, to reflect the times we live in”-Igor Petrygin-Rodionov, artist behind the images above.
PLACE: They are targeting areas that youths frequent, City Centres, public transportation, shopping areas, Magazines.
All, in all, it is always very interesting to see what other countries resort to when it comes to gaining the populace vote. I thought this article was very interesting and relevant to our current political event and global marketing.