Wednesday, September 14, 2016

Huawei’s Global Ambition Wins Fans at Home

Huawei’s Global Ambition Wins Fans at Home

Analysis by Franco Agoglia
Original article published: Sept. 14, 2016 2:02 p.m. ET
Huawei Technologies wants to surpass Apple and Samsung to become the world’s top smartphone maker by sales within five years.
This article highlights the importance of history’s impact on contemporary behavior. Huawei domestically is renowned for its innovation and quality.  Furthermore its marketing efforts are said to be exemplary and they claim that their efforts and focus are completely consumer-centric.

In contrast, the US perceive Huawei to be a “copycat” along with the long going stigma that products made in China are sub-par. To further incite this idea a 2012 congressional report hindered Huawei’s potential to enter the US market due to suspicions that their network devices would be used in spying efforts by the Chinese government.
The reality is that Huawei in recent years has been a true innovator, and now have ambitions of moving from third place in wireless devices to first, taking on Apple and Samsung. Their goal is to achieve this new position in the market in the next five years. In recent years Huawei has out spent Apple in R&D, a strong indicator that Huawei is taking this challenge seriously

Consumers and investors alike should keep a close eye on this innovative and ambitious company. But more interestingly pay attention to how they tackle the perception of international markets on a Chinese manufacturing and companies.

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