A collaborative blog of WSJ analysis related to International Marketing!
Great article, thanks for sharing. I think that this is a good way for HP to leverage its existing capabilities and increase future cash flows. I also saw that this deal includes a variety of printing-related patents and personnel that will move to the company to assist in this expansion. In that respect, I believe that as our economy becomes increasingly globalized that it is important to understand the role that intellectual property can play in how certain companies are able to market their products in different countries. Laser printing is such an example and will enable HP to become a greater presence within this market and across the world.