Thursday, November 21, 2013

Marketing Campaign

http://online.wsj.com/news/articles/SB10001424052702303531204579207890202790058 



   
     This article talks about the “Sunlight Campaign” as a medium used by Unilever to raise awareness and spread the company’s name. In the recent past, Unilever has been more recognized by its individual brands such as Dove soap , Axe Deodorant, or Ben & Jerry’s ice cream. However, with the advent of this companywide marketing campaign, they want to raise their presence in the marketplace a company taken as a whole. Though the cost of the entire campaign has not been disclosed, it would certainly cost the company billions of dollars as they plan on featuring Fergie, the pop singer, and Shahrukh Khan, a famous actor in Indian cinema.

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