Ford, the second US car maker, has revealed the upcoming model "Ka" the global tiny car designed for urban clients in emerging marketplace across the world.
The new Ford "Ka" will be a robust four-door, five-passenger hatchback, ingeniously designed and fuel-efficient new choice; it will be designed with many characteristics that are usually reserved for pricey car category.
The Ford "Ka" will be launched on the market in 2014 and it will be brought later on into emerging markets such as China.
The new model will go on sale in South America market before being released on other market like China, North Africa, Middle East, and India.
Ford Company did not divulge the cost of the global "Ka", but the existing one costs around $10,000 in Brazil, compared with $17,000 to $26,000 for the Fiesta. The current 'Ka" is sold in Europe and South America.
The global "Ka" will struggle with competitors such as Volkswagen Polo, Fiat Uno and Chevrolet Onix.
The Ford "Ka" will put the company in a powerful position to serve clientele in markets for family vehicles, especially in Brazil market.
Ford, as a vital part of its global growth strategy, it is dedicated to bring world-class products to Brazil, serving the region and also manufacturing cars globally.
The "Ka" idea points out the increasing global demand for compact vehicles, a segment that is forecasted to rise to 6.2 million vehicles by 2017 and it predicts that 44 per cent of the market for `sub-B’ cars will be in South Asia and South America.
The current "Ka" model is essentially the second "global" model already being sold in China, Russia, and India; sooner it will be promoted in 59 additional countries.
I believe that Ford’s strategy, especially for Brazil market, is a winning one because will help the company gaining a large market share by 2017.
Cars like "Ka" will be the crucial point of growth in new markets, as consumers decide to move up the economic ladder while staying within their means.