Wednesday, November 20, 2013

Few Users Move ‘Promotional’ Gmails

Few Users Move ‘Promotional’ Gmails 

            After Google overhauled Gmail to move marketing messages into a new “Promotions” folder six months ago, it seems that they are not successful. It is less than 0.1% of Gmail users are moving those emails into their primary inbox. The emails labeled promotional cover everything from airfare deals to clothing discounts. Millions of subscribers received emails from marketers suggesting they move those offers out of the promotions ghetto to avoid missing their deals, often adding added step-by-step instructions for how to do it.

            The percentage of marketing emails those users open barely fell when emails were shifted to the promotions tab. Some email that went into promotions had previously been labeled “spam.” Some companies have complained that the shift is hurting their business. For example, Groupon blamed Google’s rearranging for hurting mail open.


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