Friday, November 8, 2013

Fear of “Showrooming” Fades

Best buy has ramped up its efforts to prevent customers from simply using their stores as a medium to provide a “showrooming” experience. Best Buy came under massive pressure last year as consumers went to Best Buy stores to physically observe their products and instead of buying the store products, they would purchase the product from online retailers such as Amazon. This had a negative impact not only on store sales, but also on Best Buy’s stock price which dropped to roughly $10 per share last year. Best Buy has tried to prevent this from occurring again by improving their customer service at stores and by matching their prices to what the online retailers offer.

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