Aside from the automobile industry, theatre companies are keen to increase their exports and limit import. This has created room for partnership and deals that are aimed in generating more sales and mark territories in market demand and supply. According to Tadena (2013), Walt Disney Company and Netflix Inc. have struck a deal to display original live-action series using some of the four most popular characters. Walt Disney will develop the programs needed for the partnership while Netflix will stream the video service. This has enabled Netflix Inc. to stay ahead of their market rival among them Amazon.com Inc. and Liberty Media Corp. It is also a mechanism to mark new markets and defend their current market share. The long-term goal of showing recent released Disney movies in their Watch Instantly queue will be realized if the company continues with the same pace. The global marketing strategy behind this move is to diversify their markets and exploit the different economic growth rates of sectors that are linked to the entertainment industry.