Thursday, November 21, 2013

Burger King Joins Crowd in India

Burger King Worldwide Inc. has decided to further globalize its company, and further expand into India. Other fast food chains like McDonalds, Domino’s, and Taco Bell are already well established in India. McDonalds has adapted a distinct menu, to better fit the local tastes and religious customs. McDonalds was able to establish a successful marketing due to its flexibility in adapting and changing their menu to provide a vegetarian section, for example. Different companies like Yum Brands Inc. and Everstone Group share a common domain. They both are working for these fast food chains to grow and expand in the Indian market. For the expansion to read optimum success the food companies will change the interior design and arrangements within the restaurant to fit the desires of the consumers. Burger King spokesman claims that the company has not decided on whether the signature whopper will be sold, because the company is taking into consideration of the large vegetarian population of Hindus, and also the Muslim requirement for halal beef. If the company can mend to these two major cultural impacts that impose for a remodel menu, the company will most probably become a success in the expansion of their market. 

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