Social media is prevalent everywhere. It has now made its mark on start-ups. Most organizations and businesses have a Facebook page and venture capitalists (VC) have started to use social media as part of their due diligence. This medium provides the venture capitalists an unbiased view of customers’ view on the product. The social media can show venture capitalists how strong of a brand do start-ups have. In addition, the VCs could tell how effective the company has been in reaching its target market. VCs are definitely looking into the company digitally before investing any funds as they consider it to be an important metric to determine business viability.