Friday, October 4, 2013

Nokia Maps Strategy for Mapping Business

The company is looking to get its Here digital map service into more cellphones, more cars and more big companies that use the service to track products and people.
The growing demand for digital mapping and location technology is increasingly grabbing the attention of the world's dominant technology companies.In 2008, Nokia paid $8.1 billion to buy Navteq, a company that provided the underlying digital mapping information that is used by Global Positioning System navigation devices and Internet services.
Today, Nokia's mapping service, renamed Here, is one of the three businesses the company will keep after Microsoft.
It has mapped more than 190 countries and offers real-time traffic information in 34 countries. It competes with Google and Apple in offering map and navigation services on cellphones.

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