Uber: a new way to market a well established service.
Uber, based in San Francisco, was born on 2009; the founder was Garret Camp which wanted to be creative and invent an alternative service that was completely different from the common and not always efficient taxi service.
Uber Technology offers a sort of limo service and is not really a taxi service. You can schedule the service through an application or mobile web site and you don’t need to make the classic phone call while it is raining.
This service is now offered in several cities of United States, such as Dallas, Chicago, Boston, Atlanta, New York etc. The great news is that it is serving tens of thousands of customers therefore creating a lot of jobs.
The biggest issue encountered when somebody is looking for a taxi is if and when the taxi will be available; Uber was created to resolve these issues. Once the app has been downloaded, the system will locate your current position and come to pick you up, at the same time it will tell you the estimated time the car will arrive. The screen’s app will also show you where the car is and make sure the taxi is on its way. The payment is really easy and comfortable: everything is automatic, no cash and tip, but just credit card payment.
In addition, the company promotes quality trough crowdsourcing so, as an example, after each trip, the client will rate the driver, in order to stimulate them to do a better job.
The consumer can check the average rating of the drivers before selecting any. The difference between Uber and other taxi services is that you can be assured that the taxi is coming to pick you up and at which time it will arrive.
Uber’s marketing strategy has always been unique; the service is focused on providing an amazing experience to the customer that is willing to pay a premium price in order to save another valuable resource: his time.
Uber has also established important partnerships, for example, with Virgin America. Virgin America is offering Uber points to frequent flyers. This is enormous for Uber because it will increase awareness and credibility for their service, and also creating a strong brand image.
I believe that the idea behind Uber Technology and the success it has had so far in United States, make Uber Technology perfect for larger scale implementation on a global basis.