Hello everyone, I wanted to point out that the example posted here was from a Principles of Marketing class, therefore the content is related to marketing in general, but not specifically to international marketing. Keep in mind that for our class everyone needs to focus on the WSJ articles that are related to international marketing. Please refer to the syllabus and BB announcements for detailed instructions.
Also remember that WSJ analysis is only graded at the end of the semester on your total effort and your best set of posts. So feel free to start your first post even if it is not your ideal analysis yet. You will be getting better and better at it. Enjoy blogging!