re-sealable packaging has "outperformed our expectations." I can not help but wonder what the expectations were- that people would actually use this feature? Personally, when I rip open a package of Reeses Peanut Butter cups, I'm all in. No need to reseal and save for later. Perhaps this would be an attractive feature in another country.... maybe in Brazil with the tablet sized chocolate bar? I am just speculating. The article does not go into detail about the Hand, Foot & Mouth Disease.. errr..I mean the "hand-to-mouth" package design and who exactly it is geared toward.
|Besides fever and a general malaise, sufferers of hand, foot & mouth disease develop a very |
unsightly rash on their faces, hands and feet. Surely, I am not the only person who thought of
this immediately after reading about the new packaging, am I?
Hershey products will differ from place to place depending on local taste and texture preferences. Herbs & spices will be modified or added and sizes and weights will be adjusted. Dr. Z mentioned that the Chinese typically do not like foods that are too sweet, so I am sure the milk candies that they introduce will not be as sweet as many of their US offerings. The candies introduced in China will be smaller too- as they would be too embarrassed to buy a giant tablet sized candy bar like the one being developed for Brazil.
Hershey's profits continue to rise in the US and Canada and shares are up. By 2017, the hope is to have one quarter sales from business outside the US and Canada.
Article: Hershey Works on Portion Control Big Time