Friday, September 27, 2013

A new Surface for Microsoft

Microsoft launched new Surface tablets, giving opportunity to people to make use of it more as desktop computer or laptop.

The Surface Pro 2 is targeted to professionals who want the complete command of a laptop with a tablet-style device. Microsoft worked a lot, to redesign the device and to make it easier to use on laps. 

Microsoft’s Surface Pro 2 also has a more powerful battery than its predecessor; additionally there is a new cover accessory that makes longer battery life and with an optional docking station, the Pro 2 can be used as laptop.

Microsoft is launching the Surface 2 with a better screen; it is a cheaper model that starts at $449, and the Surface Pro 2 at $899 and it will be available on Oct. 22 in the U.S. and other markets.

Microsoft is also thinking as strategy, to update its Windows 8 operating system on Oct. 17. Moreover Windows 8.1 can be displayed on smaller touch screens, cheaper and easier to carry, instead of the prior version of Windows 8 that was limited to tablets with 10-inch to 12-inch screens.

This is a time of transition for Microsoft because personal computer sales are diminishing but the software giant is using a more diversified software and mobile devices strategy. Before this month, Microsoft negotiated a deal to get Nokia's handset and services business for $7.2 billion. The company is also looking for a new CEO to substitute Steven A. Ballmer, who pronounced last month to retire by the next year.

Microsoft started selling Surface tablets last October, but sales have been slow; Microsoft absorbed a $900 million charge in the April-June period to account for its expected losses from the Surface RT after it cut prices to encourage demand, even though it said that Surface produced $853 million revenue. The $150 cut brought the price of the Surface RT with 32 gigabytes of memory to $349.
Globally Window’s tablet operating system is 3rd with 4% market share. I believe that the restricted retail presence damaged sales, because the clients cannot examine the device before buying so they are not motivated to purchase it. For example last year the tablets could only be purchased at about 30 Microsoft stores or online. Now they are intensifying the marketing plan, together with retail partners, in order to place Microsoft’s tablet in chains like Best Buy, Staples and Wall-Mart.

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