Committed to Christmas
Once again the Holidays have arrived and binge worthy Hallmark Christmas movies have become available for the next two months. The Hallmark channel like many other industries such as retailing and radio, takes an all-out approach to the holiday season. The networks seasonal strategy has helped drive overall growth, ratings among adult viewers under 50, grew by 31% last year. The network's total commitment to Christmas requires year long production for this year alone, 33 new and original movies should debut on two of Hallmarks channel. Since 2008 the Crown Media Family Network has produced a total of 136 Christmas films. With all the excitement centered around Christmas producers face the challenge of coming up with new story lines involving the same holiday. Hallmark has already started planning for next year's Christmas lineup while completing other seasonal block films for other major holidays such as valentine's day. Hallmark has become incredibly successful in marketing Christmas on the network and continuing to give their target audience, mostly women ranging from ages 25 to 54 the holiday-feel good movies they want to watch during the holiday season. With the Christmas season just around the corner Hallmark and retailers alike will bombard us with marketing campaigns related to the holiday season. I myself can admit to getting sucked into the holiday craze and look forward to binge watching Christmas movies and advertisements aimed at convincing me to buy things i don't really need.
By: Tyffany Martinez
Original Article By: John Jurgensen WSJ